Since Google decided to drop my Page Rank I have been looking for a way to get it back. Apparently if I make all my paid links nofollow then it would work. Now I am dedicated to getting my Page Rank back because the higher my Page Rank the more value my website has in the eyes of adertisers. I don’t think hiring an seo specialist would help since Google dropped it manually, but once I have it back an seo expert might help to raise it to its highest potential. In that sense an seo company is good, otherwise it wouldn’t work for you.