I have been studying different forms of marketing and the number one thing that seems to be constant is that if you can make people remember you then word about your business will get out. Of course then the question becomes how can you get the word about your business out to so many people? Well you could join a web directory, create a Myspace page, pay for advertising, there are limitless ways to promote your business.
If you are going to use a web directory to help promote your business then there are a few things to keep in mind. First is to make sure that it is a business directory. There are no reasons for businesses to promote on personal directories, and in the end that might end up hurting your business since you wouldn’t be reaching your target demographic. Another important thing to keep in mind is to find a web directory that has categories for your business, and that you can fit the business into one of those categories. Web directories can be a great way to advertise, but if your business is listed in a category it shouldn’t be then you won’t be getting the kind of business you want, it is essentially the same as making sure it isn’t a personal directory. If you do those two important things with a couple of directories then you may find yourself with plenty of business.
