In my last post I talked about how well the Myspace marketing campaign is going. Well I believe that you can’t win a war with just one type of combat, you need multiple forms of combat, air raids, ground support, naval backup, etc. With marketing it is the same way. I could spend all my time focused on the Myspace aspect, but then I wouldn’t be dividing it up and putting all my eggs in one basket. If I set up numerous marketing strategies then I could have potentially that much more success.
Right now I have bulletins being posted every 30 minutes. They are different bulletins being posted each time, but they are posted and the previous bulletin is deleted so as to not annoy the people I am posting to. That is all fine and dandy, but what about the people who don’t look at bulletins? Well that is where I take the Myspace comments that I have and comment on their Myspace. Granted the ones I have don’t work for people who are already my friend, but the potential is there once I have more up. As you can see you can take one type of marketing idea and spit it up so you could go another direction. In terms of warfare imagine having one set of troops go one way while another goes another way but both end up meeting up and surrounding the enemy, that is what this strategy is like.
Now As I was saying before, putting all the eggs into the Myspace marketing campaign is stupid, I will need other ways to get the word out there, which is where an email marketing campaign comes in handy. Do you know all of those sites that say click here if you don’t want to receive emails from our partners regarding important products? Well that is where an email marketing campaign comes into play. You can sign up to be a partner of that site and if someone doesn’t click that box then you can send them email.
Email marketing is fine and dandy, but sending emails out manually can be a waste of time and money. That is where software projects come in handy. You can buy software to automate the email marketing process, or you could hire a programmer to program one for you. In the end it is probably easier to buy a project that is already done, after all you don’t want to spend the money reinventing the wheel right?
Marketing can be a powerful tool especially if you are just trying to understand the online business world. Take things and try them out, if it doesn’t work for you, then move on. It doesn’t hurt to try something new every once in a while, but don’t put all your eggs in one basket.
