Everybody buys things online, from clothing to bathroom fixtures. There shouldn't be any problem with that, there isn't any need to go out and find the right product, go to the store, pick it up, hope you can get it home, if it is big. The problem with buying things online is that there isn't always protection with the product, sometimes it is a take it as you get it kind of deal.
One company is taking a stand against that kind of attitude. iFLOOR is offering a $1,000,000 warranty protection, regardless of if you bought it online or in the store. This isn't a manufacturer warranty, in fact most manufacturers aren't giving any warranty if you buy flooring online, and that is illegal. That is why if you buy from iFLOOR and you take the warranty, they reserve the right to sue the manufacturer on behalf of the consumer. This means that you don't need to shell out the money to sue them, iFLOOR will, but in the meantime you have a warranty on your floors. It is definitely a good day in the flooring world.