Behaviour Interactive

Behaviour Interactive is a Canadian video game developer based in Montreal, Quebec. Founded in 1992, the studio is known for its work in horror, multiplayer, and mobile gaming. Behaviour Interactive has developed and published a variety of titles, with Dead by Daylight being its most successful franchise.

History and Growth

Behaviour Interactive started as Megatoon before merging with Multimedia Interactive in 1997. The company later rebranded as Artificial Mind & Movement (A2M) before returning to its original name in 2010. Over the years, Behaviour Interactive has expanded through acquisitions and partnerships.

Key milestones in its history include:

1992 – Founded as Megatoon in Quebec City.
1997 – Merged with Multimedia Interactive and became Behaviour Interactive.
2000 – Rebranded as Artificial Mind & Movement (A2M).
2010 – Returned to the Behaviour Interactive name.
2016 – Released Dead by Daylight, its most successful game.
2023 – Acquired Red Hook Studios, the developer of Darkest Dungeon.

Notable Games

Behaviour Interactive has developed and published a variety of games across different genres. Some of its most recognized titles include:

Dead by Daylight – A multiplayer horror game featuring iconic killers.
Fallout Shelter – A mobile simulation game developed in partnership with Bethesda.
Naughty Bear – A dark comedy action game.
Wet – A stylized action game with acrobatic gunplay.
Jersey Devil – A classic PlayStation platformer.
Bugs Bunny: Lost in Time – A nostalgic adventure game.

Publishing Strategy and Development Approach

Behaviour Interactive focuses on multiplayer experiences, horror themes, and mobile gaming to engage players across different platforms. Some key aspects of its approach include:

Developing multiplayer games with strong community engagement.
Expanding into horror gaming with licensed and original content.
Partnering with major publishers for co-development projects.
Investing in mobile and live-service games.

Recent Developments

Behaviour Interactive continues to evolve, with new projects and industry contributions. Some of its latest developments include:

Announced It Has My Face, a psychological horror game.
Expanded Dead by Daylight with new licensed killers and survivors.
Acquired Red Hook Studios, the developer of Darkest Dungeon.
Opened new studios in Europe, including Behaviour Rotterdam.

Industry Impact and Future Direction

Behaviour Interactive remains a leading force in multiplayer horror gaming, known for its innovative gameplay and strong community support. As the company continues to expand, its focus on horror, live-service models, and strategic acquisitions ensures its influence in the gaming industry remains strong.

Its future direction will likely focus on strengthening its portfolio, refining its publishing strategy, and investing in new gaming technologies.

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