Identity theft in America seems to be getting worse, not better. Everyday people get their identities stolen and they may end up owing companies thousands of dollars for purchases they never made. With lifelock you could give people your social security number and not have to worry about anything. They will protect your identity so that you can live your life not worrying if somebody will steal it. Imagine not having to worry about losing a credit card, or someone taking credit card offers out of your mailbox. Credit cards can be thrown away without being cut up, saving you time and effort. Piece of mind like that is priceless in my opinion.