Outright Games

Outright Games Ltd. is a British video game publisher founded in 2016 and based in London, specializing in officially licensed family-friendly games built around major entertainment franchises. Co-founded by industry veteran Terry Malham and his children Terry Malham-Wallis and Stephanie Malham, the company operates as a family business with offices in London and Madrid, and positions itself as the leading publisher of licensed games designed for children and families across consoles and PC. Terry Malham serves as CEO, Stephanie Malham as COO, and Adam Whittaker as CFO. In a games industry dominated by huge action and live-service titles aimed at adults, Outright Games carved out a space almost nobody else was serving.

The Outright Games Business Model

Outright Games identified a gap in the market for quality, officially licensed games targeting younger audiences at a time when most major publishers had moved away from family-oriented licensed titles. The company secures licensing agreements with major entertainment brands and works with development partners to create games that capture the spirit of the source material while keeping gameplay accessible to children of varying ages and skill levels. All titles go through focus testing with appropriate age groups early in development, a process Stephanie Malham has cited as central to the studio’s ability to balance accessibility with genuine engagement.

Nick Button-Brown, chair of Outright’s board of directors, has described the family games niche as narrow but commercially reliable, noting that a licensed game for the right intellectual property with quality execution guarantees a predictable sales floor and retail placement in major stores. That predictability is Outright’s competitive foundation, allowing the company to operate consistently in a market segment most major publishers overlook. While the big studios chase blockbuster budgets, Outright built a steady business on the franchises kids actually ask for by name.

The Outright Games Catalog

Outright Games’ catalog covers some of the most recognized children’s entertainment brands in the world. The studio has leaned heavily on preschool and cartoon licenses, publishing multiple PAW Patrol games across different console generations, including On A Roll, Mighty Pups Save Adventure Bay, Grand Prix, and PAW Patrol World. That family-friendly lineup also includes Peppa Pig: World Adventures, Bluey: The Videogame, PJ Masks Heroes of the Night, and Gigantosaurus, covering many of the biggest names in young children’s television.

Beyond preschool brands, Outright has published a steady stream of games based on cartoons, comics, and movies. The catalog includes Ben 10 and Ben 10: Power Trip, Adventure Time: Pirates of the Enchiridion, Jumanji: The Video Game, My Little Pony: A Maretime Bay Adventure in partnership with developer Melbot Studios, and titles based on Barbie. Some of the more prominent recent entries include SpongeBob SquarePants: The Patrick Star Game, which ties into the SpongeBob SquarePants franchise, and Teenage Mutant Ninja Turtles: Mutants Unleashed, developed by Aheartfulofgames and connected to the wider TMNT universe. DC League of Super-Pets: The Adventures of Krypto and Ace brought the DC brand into the family lineup, while Transformers: EarthSpark – Expedition and Star Trek: Prodigy – Supernova in 2022 extended the catalog into action and science fiction. The Grinch: Christmas Adventures, developed by Casual Brothers, added a seasonal platformer to the mix in 2023.

Outright Games and Achievement Hunters

Outside of their target audience of kids and families, Outright Games has built an unexpected reputation within the achievement hunting and trophy collecting community. Because the studio’s games are designed to be accessible and beatable by young players, they tend to offer straightforward, quickly attainable full completions. That has made many Outright titles popular among players chasing Gamerscore on Xbox or Platinum trophies on PlayStation, where a single PAW Patrol or Ben 10 game can deliver a fast, low-stress completion. For completionists, the Outright Games logo has become a familiar and welcome sight on a game’s cover.

Expansion into Sports and Mobile

While family cartoon licenses remain its core, Outright Games has steadily widened its scope. In May 2021, the company launched a mobile gaming division, extending its family-friendly model to smartphones and tablets alongside its console and PC focus. A bigger shift came with NBA Bounce, released on September 26, 2025, which marked the studio’s expansion into sports licensing through a partnership with the National Basketball Association. The move signaled that Outright is looking beyond preschool and cartoon properties toward broader family entertainment, applying the same accessible design philosophy to new kinds of brands.

Outright Games in the Industry

Outright Games occupies a corner of the industry that few competitors bother to contest, and that focus has become its greatest strength. By treating family and children’s games as a serious business rather than an afterthought, the publisher has built a reliable pipeline of titles tied to some of the most valuable entertainment brands on the planet. For parents looking for age-appropriate games featuring characters their kids love, and for completionists looking for an approachable addition to their collection, Outright Games has made itself the go-to name in a space the rest of the industry largely ignores.