Wales Interactive

Wales Interactive is a BAFTA-winning independent game developer and publisher based in Penarth, Wales. Founded in 2011 by David Banner and Richard Pring, the studio has become a global leader in full-motion video (FMV) games and interactive storytelling. With a strong focus on cinematic production values, branching narratives, and immersive player choice, Wales Interactive has helped redefine the FMV genre for modern platforms including PlayStation, Xbox, Nintendo Switch, PC, and mobile.

History and Breakthrough

Wales Interactive was established with a mission to create original IP and showcase Welsh talent on the global stage. The studio’s early projects included mobile and console titles, but it was the release of The Bunker in 2016 that marked a turning point. This psychological horror game, filmed entirely in a real decommissioned nuclear bunker, received critical acclaim for its innovative use of live-action footage and interactive mechanics. It was followed by Late Shift (2017), a high-stakes crime thriller that further solidified the studio’s reputation as a pioneer in FMV game development.

Notable Games

Wales Interactive has developed and published a diverse catalog of games, with a strong emphasis on narrative-driven experiences. Their most recognized titles include:

• The Complex – A sci-fi thriller featuring real-time decisions and multiple endings, exploring the ethics of bio-weapon technology.
• Five Dates and Ten Dates – Romantic comedy FMV games that explore the world of digital dating through interactive video calls.
• Who Pressed Mute on Uncle Marcus? – A murder mystery party game where players must solve a poisoning during a dysfunctional family Zoom call.
• Maid of Sker – A first-person survival horror game inspired by Welsh folklore, set in a remote hotel haunted by sound-sensitive enemies.
• Sker Ritual – A co-op survival horror shooter and spiritual successor to Maid of Sker, blending intense action with supernatural themes.

Publishing and Partnerships

In addition to developing its own IP, Wales Interactive has become a trusted publishing partner for indie developers worldwide. The studio offers a full suite of publishing services including localization, platform porting, quality assurance, marketing, and global distribution. Their collaborative approach has helped bring numerous innovative titles to market, particularly within the FMV and narrative adventure genres.

Awards and Recognition

Wales Interactive has received multiple accolades for its contributions to the gaming industry and the Welsh creative sector. The studio has been honored with several BAFTA Cymru awards and has been recognized for its role in revitalizing the FMV genre. Their games have been featured in major gaming showcases and festivals, earning praise for their originality, storytelling, and production quality.